| heal.abstract |
As producers in the Southeastern United States of shade and flowering trees, and other woody ornamental plant materials, expanded their individual operations to keep abreast of the marketing surge of the 1980s, stress-causing expansion and production problems arose. Selected nursery growers were surveyed as to the types of problems encountered and the amount of stress involved in expanding their production capacity. Survey respondents rated the severity of their problems while planning and implementing the expansion. ""Building delays"" headed the list of serious problems encountered, while ""objections from neighbors or community"" rated least concern. As to potential production problems encountered after expansion, ""lower sales prices than budgeted for in expansion plan"" topped the list, whereas ""increased problems in meeting environmental standards"" was of least concern. In rating the stress-causing problems encountered in the expansion, growers indicated ""market prices below expectations"" as the most serious cause of stress, but ""supplier relationships"" were least stressful. The findings of the survey should identify issues for consideration among those nursery producers contemplating major expansions. © ISHS 1996. |
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