dc.contributor.author | Snodgrass, R | en |
dc.contributor.author | Ahn, I | en |
dc.contributor.author | Ariav, G | en |
dc.contributor.author | Batory, D | en |
dc.contributor.author | Clifford, J | en |
dc.contributor.author | Dyreson, C | en |
dc.contributor.author | Elmasri, R | en |
dc.contributor.author | Grandi, F | en |
dc.contributor.author | Jensen, C | en |
dc.contributor.author | Käfer, W | en |
dc.contributor.author | Kline, N | en |
dc.contributor.author | Kulkarni, K | en |
dc.contributor.author | Leung, T | en |
dc.contributor.author | Lorentzos, N | en |
dc.contributor.author | Roddick, J | en |
dc.contributor.author | Segev, A | en |
dc.contributor.author | Soo, M | en |
dc.contributor.author | Sripada, S | en |
dc.date.accessioned | 2014-06-06T06:42:37Z | |
dc.date.available | 2014-06-06T06:42:37Z | |
dc.date.issued | 1994 | en |
dc.identifier.uri | http://dx.doi.org/10.1145/187436.187449 | en |
dc.identifier.uri | http://62.217.125.90/xmlui/handle/123456789/720 | |
dc.subject | Mass Media | en |
dc.subject | Temporal Database | en |
dc.title | A TSQL2 tutorial | en |
heal.type | journalArticle | en |
heal.identifier.primary | 10.1145/187436.187449 | en |
heal.publicationDate | 1994 | en |
heal.abstract | This tutorial presents the primary constructs of the consensus temporal query lan- guage TSQL2 via a media planning scenario. Media planning is a series of deci- sions involved in the delivery of a promotional message via mass media. We will follow the planning of a particular advertising campaign. We intro- duce the scenario by identifying the marketing objective. The media | en |
heal.journalName | Sigmod Record | en |
dc.identifier.doi | 10.1145/187436.187449 | en |
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