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Willingness to pay for obesity prevention

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dc.contributor.author Fu, T-T en
dc.contributor.author Lin, Y-M en
dc.contributor.author Huang, CL en
dc.date.accessioned 2014-06-06T06:51:06Z
dc.date.available 2014-06-06T06:51:06Z
dc.date.issued 2011 en
dc.identifier.issn 1570677X en
dc.identifier.uri http://dx.doi.org/10.1016/j.ehb.2011.02.003 en
dc.identifier.uri http://62.217.125.90/xmlui/handle/123456789/5313
dc.subject Contingent valuation method en
dc.subject Health valuation en
dc.subject Obesity en
dc.subject WTP en
dc.subject.other adult en
dc.subject.other article en
dc.subject.other attitude to health en
dc.subject.other body weight en
dc.subject.other consumer attitude en
dc.subject.other decision making en
dc.subject.other educational status en
dc.subject.other female en
dc.subject.other human en
dc.subject.other male en
dc.subject.other obesity en
dc.subject.other prevention study en
dc.subject.other social status en
dc.subject.other weight reduction en
dc.subject.other Adult en
dc.subject.other Female en
dc.subject.other Financing, Personal en
dc.subject.other Humans en
dc.subject.other Male en
dc.subject.other Middle Aged en
dc.subject.other Models, Statistical en
dc.subject.other Obesity en
dc.subject.other Overweight en
dc.subject.other Questionnaires en
dc.subject.other Taiwan en
dc.title Willingness to pay for obesity prevention en
heal.type journalArticle en
heal.identifier.primary 10.1016/j.ehb.2011.02.003 en
heal.publicationDate 2011 en
heal.abstract The purpose of this paper is to estimate consumers' willingness to pay (WTP) and investigate factors that affect participation in therapy to reduce weight or prevent obesity. As for the decision to participate in obesity prevention therapy, the results show that the price charged for therapy is the key factor. Furthermore, the gender, education, income, the concern that work achievement is affected by obesity, and health condition variables are found to be important and significant determinants of the decision to participate in the therapy. The average willingness to pay for obesity reduction therapy which could reduce weight by 5 kg in 3 months is estimated to be NT$12,531 (US$362) among the sample respondents. The results of the profile analysis suggest that obese females with high education, high income, who think that obesity affects work achievement, and who have tried to control their weight are the most likely to be willing to pay the greatest amount for the weight-reduction therapy. © 2011 Elsevier B.V. All rights reserved. en
heal.journalName Economics and Human Biology en
dc.identifier.issue 3 en
dc.identifier.volume 9 en
dc.identifier.doi 10.1016/j.ehb.2011.02.003 en
dc.identifier.spage 316 en
dc.identifier.epage 324 en


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