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Traceability information carriers. The technology backgrounds and consumers' perceptions of the technological solutions

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dc.contributor.author Chrysochou, P en
dc.contributor.author Chryssochoidis, G en
dc.contributor.author Kehagia, O en
dc.date.accessioned 2014-06-06T06:49:37Z
dc.date.available 2014-06-06T06:49:37Z
dc.date.issued 2009 en
dc.identifier.issn 01956663 en
dc.identifier.uri http://dx.doi.org/10.1016/j.appet.2009.07.011 en
dc.identifier.uri http://62.217.125.90/xmlui/handle/123456789/4687
dc.subject Barcode en
dc.subject Consumer en
dc.subject Focus groups en
dc.subject RFID en
dc.subject Traceability en
dc.subject.other adult en
dc.subject.other article en
dc.subject.other catering service en
dc.subject.other consumer en
dc.subject.other European Union en
dc.subject.other female en
dc.subject.other food availability en
dc.subject.other food chain en
dc.subject.other food handling en
dc.subject.other food industry en
dc.subject.other food preference en
dc.subject.other food processing en
dc.subject.other food quality en
dc.subject.other food safety en
dc.subject.other human en
dc.subject.other male en
dc.subject.other Adolescent en
dc.subject.other Adult en
dc.subject.other Animals en
dc.subject.other Automatic Data Processing en
dc.subject.other Consumer Satisfaction en
dc.subject.other Europe en
dc.subject.other Female en
dc.subject.other Fishes en
dc.subject.other Focus Groups en
dc.subject.other Food Labeling en
dc.subject.other Food Supply en
dc.subject.other Food Technology en
dc.subject.other Fruit en
dc.subject.other Humans en
dc.subject.other Information Management en
dc.subject.other Male en
dc.subject.other Middle Aged en
dc.subject.other Perception en
dc.subject.other Privacy en
dc.subject.other Product Recalls and Withdrawals en
dc.subject.other Radio Frequency Identification Device en
dc.subject.other Safety en
dc.title Traceability information carriers. The technology backgrounds and consumers' perceptions of the technological solutions en
heal.type journalArticle en
heal.identifier.primary 10.1016/j.appet.2009.07.011 en
heal.publicationDate 2009 en
heal.abstract The implementation of traceability in the food supply chain has reinforced adoption of technologies with the ability to track forward and trace back product-related information. Based on the premise that these technologies can be used as a means to provide product-related information to consumers, this paper explores the perceived benefits and drawbacks of such technologies. The aim is to identify factors that influence consumers' perceptions of such technologies, and furthermore to advise the agri-food business on issues that they should consider prior to the implementation of such technologies in their production lines. For the purposes of the study, a focus group study was conducted across 12 European countries, while a set of four different technologies used as a means to provide traceability information to consumers was the focal point of the discussions in each focus group. Results show that the amount of and confidence in the information provided, perceived levels of convenience, impact on product quality and safety, impact on consumers' health and the environment, and potential consequences on ethical and privacy liberties constitute important factors influencing consumers' perceptions of technologies that provide traceability. © 2009 Elsevier Ltd. All rights reserved. en
heal.journalName Appetite en
dc.identifier.issue 3 en
dc.identifier.volume 53 en
dc.identifier.doi 10.1016/j.appet.2009.07.011 en
dc.identifier.spage 322 en
dc.identifier.epage 331 en


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