Agricultural and natural resources awareness programming: Barriers and benefits as perceived by county extension agents

dc.contributor.author	Brain, RG	en
dc.contributor.author	Irani, TA	en
dc.contributor.author	Hodges, AW	en
dc.contributor.author	Fuhrman, NE	en
dc.date.accessioned	2014-06-06T06:48:54Z
dc.date.available	2014-06-06T06:48:54Z
dc.date.issued	2009	en
dc.identifier.issn	10775315	en
dc.identifier.uri	http://62.217.125.90/xmlui/handle/123456789/4325
dc.relation.uri	http://www.scopus.com/inward/record.url?eid=2-s2.0-69349089257&partnerID=40&md5=e662f08f119db57d4bd0678868b2c11d	en
dc.subject	Communication barriers	en
dc.subject	Mixed-methods approach	en
dc.subject	Needs assessment	en
dc.subject	Web site features	en
dc.title	Agricultural and natural resources awareness programming: Barriers and benefits as perceived by county extension agents	en
heal.type	journalArticle	en
heal.publicationDate	2009	en
heal.abstract	The study described here assessed Extension agents' perceived barriers and benefits concerning a new Florida agricultural and natural resources awareness initiative and Web site. A total of 186 agents responded to a statewide Web-based needs assessment, for an overall response rate of 58%. Results highlighted several barriers to communicating about agriculture and natural resources, including (a) a lack of interest, knowledge, and awareness among the general public, government, clientele, and media, (b) a lack of agent access to resources/contacts, and (c) inconsistent/ineffective message delivery methods. Concerning the Web site, most respondents wanted information to be presented via fact sheets, economic facts, and downloadable brochures. © Copyright by Extension Journal, Inc.	en
heal.journalName	Journal of Extension	en
dc.identifier.issue	2	en
dc.identifier.volume	47	en