| dc.contributor.author |
Manouselis, N |
en |
| dc.date.accessioned |
2014-06-06T06:48:06Z |
|
| dc.date.available |
2014-06-06T06:48:06Z |
|
| dc.date.issued |
2008 |
en |
| dc.identifier.issn |
14624621 |
en |
| dc.identifier.uri |
http://dx.doi.org/10.1504/IJMDM.2008.016041 |
en |
| dc.identifier.uri |
http://62.217.125.90/xmlui/handle/123456789/3956 |
|
| dc.subject |
E-markets |
en |
| dc.subject |
Evaluation |
en |
| dc.subject |
MAUT |
en |
| dc.subject |
MultiAttribute Utility Theory |
en |
| dc.subject |
Pilot study |
en |
| dc.subject |
Recommender systems |
en |
| dc.subject |
Wine |
en |
| dc.title |
Deploying and evaluating multiattribute product recommendation in e-markets |
en |
| heal.type |
journalArticle |
en |
| heal.identifier.primary |
10.1504/IJMDM.2008.016041 |
en |
| heal.publicationDate |
2008 |
en |
| heal.abstract |
Evaluation of proposed recommender systems before their final deployment, under experimental conditions close to the actual e-market ones, can prove of significant added value for system developers. The objective of this paper is to present the results of a pilot evaluation experiment for a product recommendation system of an electronic market (e-market). More specifically, it first presents the design of a product recommendation algorithm that is based on MultiAttribute Utility Theory (MAUT). Then it describes its implementation and evaluation for supporting consumers' wine selection in agricultural e-markets. This takes place through a small-scale experiment that engages a variety of evaluation measures and which involves both simulated data, as well as, data from a focus group of real wine consumers. This pilot evaluation may serve as a useful case study for e-market operators and developers who wish to evaluate multiattribute product recommendation systems before they deploy them online. © 2008, Inderscience Publishers. |
en |
| heal.journalName |
International Journal of Management and Decision Making |
en |
| dc.identifier.issue |
1 |
en |
| dc.identifier.volume |
9 |
en |
| dc.identifier.doi |
10.1504/IJMDM.2008.016041 |
en |
| dc.identifier.spage |
43 |
en |
| dc.identifier.epage |
61 |
en |