A perceptual divide? Consumer and expert attitudes to food risk management in Europe

dc.contributor.author	Krystallis, A	en
dc.contributor.author	Frewer, L	en
dc.contributor.author	Rowe, G	en
dc.contributor.author	Houghton, J	en
dc.contributor.author	Kehagia, O	en
dc.contributor.author	Perrea, T	en
dc.date.accessioned	2014-06-06T06:47:35Z
dc.date.available	2014-06-06T06:47:35Z
dc.date.issued	2007	en
dc.identifier.issn	13698575	en
dc.identifier.uri	http://dx.doi.org/10.1080/13698570701612683	en
dc.identifier.uri	http://62.217.125.90/xmlui/handle/123456789/3693
dc.subject	Denmark	en
dc.subject	Expert-lay discrepancy	en
dc.subject	Food risk management	en
dc.subject	Germany	en
dc.subject	Greece	en
dc.subject	Risk communication	en
dc.subject	Risk perception	en
dc.subject	UK	en
dc.subject.other	article	en
dc.subject.other	awareness	en
dc.subject.other	consumer attitude	en
dc.subject.other	controlled study	en
dc.subject.other	Denmark	en
dc.subject.other	economic aspect	en
dc.subject.other	European Union	en
dc.subject.other	food quality	en
dc.subject.other	food safety	en
dc.subject.other	Germany	en
dc.subject.other	Greece	en
dc.subject.other	health care organization	en
dc.subject.other	health care planning	en
dc.subject.other	human	en
dc.subject.other	interview	en
dc.subject.other	mass medium	en
dc.subject.other	responsibility	en
dc.subject.other	risk management	en
dc.subject.other	telephone	en
dc.subject.other	United Kingdom	en
dc.title	A perceptual divide? Consumer and expert attitudes to food risk management in Europe	en
heal.type	journalArticle	en
heal.identifier.primary	10.1080/13698570701612683	en
heal.publicationDate	2007	en
heal.abstract	Crises in food risk management have often been attributed to disconnection between the stakeholders involved, as when consumers do not believe risk communications or dispute risk managers' priorities. Before this problem of disconnection can be resolved, however, there is a need to clarify the nature and extent of perceptual discrepancies between stakeholders and to establish whether mutual understanding is attainable. Our recent research has identified that food risk experts and consumers do have different interpretations of what it means for risk management to be effective. Here we describe a study that used telephone interviews to present food risk experts and consumers in four different European countries with statements (derived from our previous work) indicating the different expert and consumer perspectives on food risk management, in order to assess the participants' reactions to these. We found that, though there were areas of agreement between the experts and consumers (for example, they agreed that consumers lack relevant knowledge, that food safety is a shared responsibility and that scientific uncertainty cannot be completely avoided), there were other areas where disagreement remained (for example, on the acceptability of economic interests in food risk management and the role and quality of media reporting). These results indicate the key areas where mutual understanding and appreciation are lacking between significant stakeholders, and hence the areas that should form the target for the activities of organizations like the European Food Safety Authority in order to improve the effective implementation of food risk management practices.	en
heal.journalName	Health, Risk and Society	en
dc.identifier.issue	4	en
dc.identifier.volume	9	en
dc.identifier.doi	10.1080/13698570701612683	en
dc.identifier.spage	407	en
dc.identifier.epage	424	en