| dc.contributor.author |
Felfernig, A |
en |
| dc.contributor.author |
Teppan, E |
en |
| dc.contributor.author |
Gula, B |
en |
| dc.date.accessioned |
2014-06-06T06:47:30Z |
|
| dc.date.available |
2014-06-06T06:47:30Z |
|
| dc.date.issued |
2007 |
en |
| dc.identifier.issn |
0218-0014 |
en |
| dc.identifier.uri |
http://62.217.125.90/xmlui/handle/123456789/3628 |
|
| dc.subject |
knowledge-based recommender technologies |
en |
| dc.subject |
user acceptance of recommender technologies |
en |
| dc.subject |
deployed applications |
en |
| dc.subject.classification |
Computer Science, Artificial Intelligence |
en |
| dc.subject.other |
SYSTEMS |
en |
| dc.title |
Knowledge-based recommender technologies for marketing and sales |
en |
| heal.type |
journalArticle |
en |
| heal.language |
English |
en |
| heal.publicationDate |
2007 |
en |
| heal.abstract |
Recommender applications support decision-making processes by helping online customers to identify products more effectively. Recommendation problems have a long history as a successful application area of Artificial Intelligence (AI) and the interest in recommender applications has dramatically increased due to the demand for personalization technologies by large and successful e-Commerce environments. Knowledge-based recommender applications are especially useful for improving the accessibility of complex products such as financial services or computers. Such products demand a more profound knowledge from customers than simple products such as CDs or movies. In this paper we focus on a discussion of AI technologies needed for the development of knowledge-based recommender applications. In this context, we report experiences from commercial projects and present the results of a study which investigated key factors influencing the acceptance of knowledge-based recommender technologies by end-users. |
en |
| heal.publisher |
WORLD SCIENTIFIC PUBL CO PTE LTD |
en |
| heal.journalName |
INTERNATIONAL JOURNAL OF PATTERN RECOGNITION AND ARTIFICIAL INTELLIGENCE |
en |
| dc.identifier.issue |
2 |
en |
| dc.identifier.volume |
21 |
en |
| dc.identifier.isi |
ISI:000250955100009 |
en |
| dc.identifier.spage |
333 |
en |
| dc.identifier.epage |
354 |
en |