National produce market barrier penetration: The Georgia case

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dc.contributor.author Epperson, JE en
dc.contributor.author McPherson, PD en
dc.contributor.author Stegelin, FE en
dc.date.accessioned 2014-06-06T06:46:49Z
dc.date.available 2014-06-06T06:46:49Z
dc.date.issued 2006 en
dc.identifier.issn 00185345 en
dc.relation.uri http://www.scopus.com/inward/record.url?eid=2-s2.0-33646464147&partnerID=40&md5=992c1f4503b3cfdf75a2fbf88837e3a0 en
dc.subject Barriers to entry en
dc.subject Fruit en
dc.subject Penetration factors en
dc.subject Vegetables en
dc.subject.other Agriculture en
dc.subject.other Fruits en
dc.subject.other Barriers to entry en
dc.subject.other Penetration factors en
dc.subject.other Marketing en
dc.subject.other Fruits en
dc.subject.other Market Research en
dc.subject.other Vegetables en
dc.title National produce market barrier penetration: The Georgia case en
heal.type journalArticle en
heal.publicationDate 2006 en
heal.abstract This study examined factors contributing to the development of the produce industry in Georgia and means of overcoming barriers to entry into the national fresh fruit and vegetable market. A survey of produce growers in Georgia was conducted in 2003-04. Information obtained from the respondents included economic and operational characteristics of grower enterprises and more specifically factors limiting production, expected operational changes, and marketing practices. Grower tendencies were ascertained from survey responses with respect to sales using regression analysis. Factors found important in overcoming barriers to national market entry stem from the degree of specialization and sophistication of producers. en
heal.journalName HortScience en
dc.identifier.issue 3 en
dc.identifier.volume 41 en
dc.identifier.spage 671 en
dc.identifier.epage 673 en

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