Who shops where? Retail food market choices in Taiwan

dc.contributor.author	Li, H-S	en
dc.contributor.author	Houston, JE	en
dc.date.accessioned	2014-06-06T06:45:46Z
dc.date.available	2014-06-06T06:45:46Z
dc.date.issued	2004	en
dc.identifier.issn	10454446	en
dc.identifier.uri	http://dx.doi.org/10.1300/J038v10n01_03	en
dc.identifier.uri	http://62.217.125.90/xmlui/handle/123456789/2601
dc.subject	Consumer choice	en
dc.subject	Consumer preferences	en
dc.subject	Demographic factors	en
dc.subject	Food markets	en
dc.subject	Stepwise logistic regression	en
dc.subject	Taiwan	en
dc.title	Who shops where? Retail food market choices in Taiwan	en
heal.type	other	en
heal.identifier.primary	10.1300/J038v10n01_03	en
heal.publicationDate	2004	en
heal.abstract	The Food Industry Research and Development Institute conducted a nationwide survey of 1,200 consumers in Taiwan in 1999. We apply stepwise logistic regression to identify significant sociodemographic factors, such as gender, age, and others, which sway the choice of each of six major types of food markets and to identify promotional factors which positively or negatively influence consumers' preferences for that outlet. For the six market types, sociodemographic factors affect consumers' choices of markets differently in each case, but marketing factors also influence choices of which type of marketplace to use most frequently. © 2004 by The Haworth Press, Inc. All rights reserved.	en
heal.journalName	Journal of Food Products Marketing	en
dc.identifier.issue	1	en
dc.identifier.volume	10	en
dc.identifier.doi	10.1300/J038v10n01_03	en
dc.identifier.spage	47	en
dc.identifier.epage	66	en