The consumers of vidalia onions

dc.contributor.author	Costa, EF	en
dc.contributor.author	Wolfe, K	en
dc.contributor.author	Epperson, JE	en
dc.date.accessioned	2014-06-06T06:45:45Z
dc.date.available	2014-06-06T06:45:45Z
dc.date.issued	2004	en
dc.identifier.issn	10454446	en
dc.identifier.uri	http://dx.doi.org/10.1300/J038v10n04_04	en
dc.identifier.uri	http://62.217.125.90/xmlui/handle/123456789/2596
dc.subject	Advertising awareness	en
dc.subject	Consumption	en
dc.subject	Preferences	en
dc.subject	Sweet onions	en
dc.title	The consumers of vidalia onions	en
heal.type	journalArticle	en
heal.identifier.primary	10.1300/J038v10n04_04	en
heal.publicationDate	2004	en
heal.abstract	This study presents results of a survey of primary food shoppers who were consumers of sweet onions. The sample was stratified according to Vidalia onion shipments to five delineated regions of the United States, weighted by the U.S. Census. Results suggest that Vidalia onions are the preferred sweet onions, there is little away-from-home Vidalia onion consumption, and quality is of great importance. A low level of recall for Vidalia onion advertising was found. However, among the alternative forms of advertising, TV, newspaper, and in-store promotion were found to be more effective, especially the combination of newspaper inserts and in-store promotion. © 2004 by The Haworth Press, Inc. All rights reserved.	en
heal.journalName	Journal of Food Products Marketing	en
dc.identifier.issue	4	en
dc.identifier.volume	10	en
dc.identifier.doi	10.1300/J038v10n04_04	en
dc.identifier.spage	59	en
dc.identifier.epage	72	en