| dc.contributor.author |
Chryssochoidis, G |
en |
| dc.date.accessioned |
2014-06-06T06:44:11Z |
|
| dc.date.available |
2014-06-06T06:44:11Z |
|
| dc.date.issued |
2000 |
en |
| dc.identifier.uri |
http://dx.doi.org/10.1108/03090560010321992 |
en |
| dc.identifier.uri |
http://62.217.125.90/xmlui/handle/123456789/1729 |
|
| dc.subject |
Consumer Behaviour |
en |
| dc.subject |
Differentiated Products |
en |
| dc.subject |
Market Research |
en |
| dc.subject |
Organic Food |
en |
| dc.subject |
Product Differentiation |
en |
| dc.title |
Repercussions of consumer confusion for late introduced differentiated products |
en |
| heal.type |
journalArticle |
en |
| heal.identifier.primary |
10.1108/03090560010321992 |
en |
| heal.publicationDate |
2000 |
en |
| heal.abstract |
Late introduced differentiated products are at a disadvantage compared to existing products in the marketplace as they suffer from consumer confusion regarding such differentiation. This confusion has several important repercussions ultimately resulting into a slow diffusion and limited success of the late introduced differentiated products in the marketplace. This study attempts to explain the problem using data regarding organic food |
en |
| heal.journalName |
European Journal of Marketing |
en |
| dc.identifier.doi |
10.1108/03090560010321992 |
en |