| dc.contributor.author |
Chryssochoidis, G |
en |
| dc.contributor.author |
Wong, V |
en |
| dc.date.accessioned |
2014-06-06T06:43:33Z |
|
| dc.date.available |
2014-06-06T06:43:33Z |
|
| dc.date.issued |
1998 |
en |
| dc.identifier.uri |
http://dx.doi.org/10.1016/S0737-6782(97)00065-9 |
en |
| dc.identifier.uri |
http://62.217.125.90/xmlui/handle/123456789/1361 |
|
| dc.subject |
Empirical Study |
en |
| dc.subject |
New Product Development |
en |
| dc.subject |
New Products |
en |
| dc.subject |
Profitability |
en |
| dc.subject |
Course of Action |
en |
| dc.title |
Rolling out new products across country markets: An empirical study of causes of delays |
en |
| heal.type |
journalArticle |
en |
| heal.identifier.primary |
10.1016/S0737-6782(97)00065-9 |
en |
| heal.publicationDate |
1998 |
en |
| heal.abstract |
Faced with the challenge of launching a new product into numerous countries, managers may view a sequential rollout as the prudent course of action. Rather than launching the product simultaneously in diverse countries, they may believe they can reduce risk by launching first in one or two countries, and then in others. However, this strategy overlooks the interplay between timeliness |
en |
| heal.journalName |
Aquacultural Engineering |
en |
| dc.identifier.doi |
10.1016/S0737-6782(97)00065-9 |
en |